Businesses often struggle to decide whether to set up  an in-house marketing team or hire offshored marketing experts. Choosing what would bring more value can sometimes be challenging. Let’s explore the key facts on how to decide what gives better results.

In-House vs. Virtual Marketing teams: What’s the key difference?

In-house and virtual marketing teams both serve the same purpose - helping your business grow. However, some key differences set them apart. 

In-house teams

In-house teams work full-time at the company’s physical office, one of the major advantages is that communication flows easier. They can easily collaborate within departments, get faster responses, and align more easily with team members. However, they come with a time-consuming onboarding process, and higher costs, which leads to lower scalability. 

Virtual Marketing Teams

On the other hand, virtual marketing teams are remote teams that can work anywhere other than the physical office. Offshore teams offer flexibility, cost-effectiveness, higher scalability, and access to global talent. Previously, companies would be concerned about communication gaps, cultural differences, and collaboration issues caused by time zone differences, companies like Distilled have catered to those challenges.  

Why more and more fast growing companies are choosing offshored/virtual marketing teams.

The world moves fast, and as technology progresses, businesses need to scale efficiently without distractions. Traditional in-house marketing hiring processes can be time-consuming. From writing job descriptions, and posting ads to screening more than 100 resumes, conducting multiple interviews, and negotiating contracts - this process takes time and slows down momentum. Also, getting stuck with a bad hire can be quite a business horror story. 

Rather than spending their time hiring in-house, many business owners choose to hire offshore professionals. Why? Offshore teams help businesses with a faster hiring process, giving access to global talent, and can be cost-effective - leading businesses to achieve results faster. 

Distilled - a game changer!

Distilled helps businesses grow faster by connecting them with the top 1% of marketers and integrating the talent into their teams. The best part? Companies can get matched with talent hand-picked for them within 48 hours.

It’s often assumed that in-house teams have a better understanding of the brand's tone; and communication flows more easily across departments. However, what’s been interesting lately has there are no longer communication barriers with offshored talent if working with the right partner. Distilled focusses a lot on making sure its experts come with top-tier communication - from overlapping timezones, provision of high speed internet, critical vetting of written and verbal communication skills and familiarity with workflow tools Slack, Asana, Notion etc, Distilled has ensured offshored talent’s communication gaps are no longer a problem.  

Conclusion 

Choosing between an in-house marketing team and a virtual marketing team depends on your company’s goals and plans. However, in today’s fast-paced landscape, businesses should know how to scale fast and virtual teams can be key in doing so.

Distilled gives businesses the perspective to scale faster and easily integrate within the team by providing top talent in less time.

Most companies should consider virtual teams if they have a limited budget but want access to global experts with diverse mindsets and perspectives. Hiring the right virtual marketing team can be the smartest and most scalable solution. Not only is it cost-effective but it also allows you to move faster, stay up-to-date, and align with top talent without the overhead cost.