In today’s world, when businesses consider planning a virtual marketing setup, budget and flexibility play a major role. They want a marketing team to deliver results without the usual overhead cost. That’s where remote and offshore marketers come in. Some key differences between remote and offshore marketers can help businesses decide which one is the better choice, especially when businesses are looking to hire the best offshore marketer for their goals. 

Remote marketers are people who operate remotely, outside the office. It could be any place that has internet access. For example, a company operates in Pakistan, but a person is based in a different country. They are often part of the same company but work in different time zones. 

On the other hand, offshore marketers are professionals based in countries other than the one they work for. They are usually hired to reduce labor costs while delivering top-notch services. For example, the company based in Dubai works for a US company, handling its marketing services.

Key differences between remote and offshore marketers

We’ve established now that both remote and offshore marketers work virtually but there are some key differences between the two that businesses should be mindful of before planning a virtual setup.

Location and work culture

Remote marketers

These are marketers living within the same country but working virtually. Being in the same country, they may know relatively more about the local culture and laws and they operate within the same time zone.  

Offshore marketers

Offshore marketers, on the other hand, operate from another country, and they work in different time zones, which requires some coordination. That said, they offer a global mindset and are used to working across borders. Companies like Distilled ensure there are overlapping working hours between the company and offshored expert so there are no gaps in communication.

Cost Efficiency 

Remote Marketers

When businesses consider hiring remote marketers, they come at a higher cost due to salary expectations and benefits. You pay according to the same market rate as you would to an in-house employee and levy the same benefits such as health insurance, work permit etc. 

Offshore Marketers

With offshored marketers, companies can access top talent globally at a much lower cost by hiring out to countries where the going market rate for the same position would be 70-80% lesser  than the market they operate in. This helps businesses save on talent costs without compromising on output. Offshore teams often bring fresh global perspectives, expertise, and scalability that can be aligned with business needs. There are also no requirements of additional benefits such as insurance or work permits. 

Communication 

Remote Marketers

Communication has always been a significant factor in today’s world. Businesses need marketing professionals who can communicate and collaborate efficiently. With that, remote marketers typically operate in similar time zones which makes communication with them clear. 

Offshore Marketers

Offshore marketers usually work in different time zones, so communication may require some coordination and can be challenging at times. However, with overlapping hours and clear onboarding, teams can quickly align with the brand's objectives. Moreover, daily video meetings and regular reporting and documentation help the team stay aligned. 

Now that we’ve listed the key differences between remote and offshore marketers, let’s understand how Distilled is redefining offshore marketing by overcoming the traditional offshore challenges in the most significant way.

How Distilled is redefining offshore marketing

Offshore marketing has become common for businesses looking to cut costs, but it often comes with challenges. If businesses need to hire the best offshore marketer, Distilled makes it possible by efficiently overcoming traditional challenges. 

1. Solves communication barriers 

Traditional offshore teams can face delays due to time zone constraints and cultural differences. That’s where Distilled plays a significant part by connecting brands with global talent who understand your business culture and work within your time zone, helping teams communicate more easily and without hassle. 

Timing aside, in its vetting process Distilled also emphasizes a lot on its experts having exceptional written and verbal communication skills. 

Distilled also ensures its experts have access to high speed internet and are used to using tools like Zoom, Slack, Notion, Asana; so that communication flows smoothly through daily meetings and they are fully integrated as core team members. 

2. Real-time collaboration

At Distilled, marketers are available to communicate in real-time. This allows for clear collaboration across borders, quicker decision-making, and faster response time. It helps the team to communicate easily, making it feel like you’re working with a teammate in your own country. 

3. Cultural and brand understanding

Distilled Experts don’t just focus on technical abilities; they also go through a cultural onboarding prior to joining. They quickly grasp your brand voice and connect with your team’s workflow like anyone else would. 

4. Fastest hiring process

Instead of spending weeks creating job descriptions, posting ads, screening over 100 resumes, conducting multiple interviews, and negotiating offers, Distilled simplifies this process for brands. They get a pool of pre-vetted marketing professionals within 48 hours and hassle-free onboarding of the resource they like most within 2-4 weeks. 

4. Deliver performance and smoother execution 

With Distilled’s strategic approach, efficient problem-solving, and deep understanding of marketing needs, businesses experience smoother execution, better performance, and ultimately, higher success rates.

Why choose Distilled

op brands are already experiencing the power of offshore marketing when it's done right. HelloFresh, for instance, saved 70% on talent cost and hired 50% faster - Distilled made this possible in four simple steps: 

1. Asked the right questions

Distilled’s team listens closely, asks the right questions, and gets to the core of who the ideal profiles are for real growth.

2. Connected them to the top 1% of marketing talent

Distilled handpicks marketers from their curated talent pool, with a focus on the best experts, most befitting for the brand to join their team within days. 

3. Distilled Experts feel like part of the team

Distilled’s experts work like in-house team members, fully integrated through daily meetings and Slack communication. 

4. Optimized and scaled with ongoing support

Distilled provides full-time support after hiring, offers coaching, and helps businesses to optimize and scale their growth goals. 

Final thoughts

Remote marketers provide flexibility and easy communication across teams, as they operate within the same country. While offshore teams offer access to global talent and faster scalability to grow a business in no time at a fraction of the cost. In today's world, knowing how to hire the best offshore marketers brings higher success rates. Traditional challenges for offshore marketers have been overcome by choosing the right offshore marketing partner, someone that helps you build a team that integrates seamlessly within your time zone and maintains consistent communication to stay aligned with your business needs. Distilled makes that possible.